WIREFRAME

Turn every Ambi Pur display into a conversation with the shopper.

A low-fidelity, click-through wireframe of the proposed product. A shopper standing at an Ambi Pur display in a Singapore supermarket scans a QR code, answers eight quick questions, and gets S$1.50 off their next Ambi Pur spray. The brand team watches real shopper answers build up live, with the open-text comments summarised by our customised AI platform. This is a sign-off artifact about what the product does, not how it looks. Greys, boxes, and placeholders are deliberate.

Read me first Instead of pushing a message at the shopper, the display pulls insight back. The hook is the S$1.50 discount; the payoff for Ambi Pur is profiled, real-time answers from people standing in front of the air-care shelf: when they reach for a spray, which odour they are fighting, what makes them choose, and which rival brands they are weighing Ambi Pur against. Built on one worked example so it feels real: a campaign targeting 10,000 scans, with 3,846 in so far. Click the screens below in order, or use the nav above.

SCREEN 1

Shopper survey

The shopper scans the QR on the display with a normal phone, no app, agrees to a short consent note, answers eight questions and gets a discount code. Under two minutes at the shelf.

SCREEN 2

Brand intelligence dashboard

The whole campaign at a glance: who is answering and where they live, the moments and odours that send them to a spray, what drives the choice, who Ambi Pur competes with at the shelf, and the AI-summarised top five things shoppers wrote.

★ HERO SCREEN

annotation (intent, not UI) placeholder / QR / chart static form field

Indigo Store Genie · prototype wireframe for Ambi Pur Singapore · greyscale low-fidelity · illustrative sample only, all numbers are placeholders